Challenge

After 20-plus years of being in business, Cashco wanted a fresh look to jump-start new business initiatives.

Approach

Updating and maintaining an identity is a constant and evolving process. Once a "look" is established, the next step is to update the remaining collateral. In this case, I started from the root of a company's visual identity: the corporate logo. With an updated logo, color palette and typographic style guide, we were able to create a uniform look and feel for the client.

I've been providing Cashco with graphic design services since their identity update in 2003. My most recent work with Cashco includes a tradeshow booth design, Web site redesign and retail signage.

In 2010 and early 2011, I've been involved with new product label designs and retail signage.