Challenge

Design a set of posters featuring a new product introduction and solutions for different markets.

Approach

Making fiber-optic cable an interesting topic can be a difficult task. I added colorful backgrounds and lighting treatments to the product photos to give the posters more energy. Three of the eight GE posters are shown above. The actual sizes were 16"x24" for the utility and healthcare posters and 30"x54" for the back-lit fiber-optic cable tradeshow poster.

Other interesting notes

One of the most challenging projects I've ever been involved with was a multimedia presentation for GE Security and 2010 Beijing Olympic Committee. I helped create a Flash presentation that contained more than 100 case studies and included information in both Chinese and English throughout.