Challenge

Meeting Strategies Worldwide wanted to expand their client offering with new products and services. In early 2009 they changed their name to MeetGreen and I helped them redesign their corporate identity materials.

Approach

During the initial client brainstorming meetings, we decided to retain an element from the previous logo: the globe. After a few weeks of creative exploration, a new logo emerged. I then updated the color palette and typographic/style guide. Throughout the year, MeetGreen's materials were updated to create a uniform look and feel.