Project: Trade show booth posters

Client: General Electric Security
(Sanda Communications)

Challenge: Design a set of posters featuring a new product introduction and solutions for different markets.

Approach: Making fiber-optic cable an interesting topic can be a difficult task. Colorful backgrounds and lighting treatments were added to the product photos to give the posters more energy. Three of the eight General Electric posters are shown to the right. The actual sizes were 16"x24" for the utility and healthcare posters and 30"x54" for the fiber-optic cable.